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CDs and DVDs are still very popular promotional materials. They are inexpensive to produce and easy to send through mailers. If you are creating promotional materials for your organization, you want to make sure you have followed the best way to showcase your materials while still being practical. In the past, most people used plastic jewel cases for their CDs, but these can break easily and don’t create a very professional look for DVDs.

Digi packs as a promotional tool

Digi pak is becoming more popular because of its resistance to breaking and its classic look. Musicians all over the world are switching from jewel case to digipak to enhance the image of their CD products. Settle not for the mediocrity! Go for the premium! Go for digipak! Easy replication promoted the acceptance of digipak promoting 1,000 CDs in digi paks in low price. This is historical! No one has ever sold digipaks less then jewel cases and is the first one.

Basics of Digipacks

A Digi pack is a gatefold style CD case made from cardstock. In most cases, these cases are designed with an outer fold made from card stock or paperboard. Inside there is a plastic tray that contains a “soft spot” that holds the CD in place. Many companies use these for special releases or limited edition CDs. They are still relatively inexpensive to produce, although costing slightly more compared to a standard jewel case, they tend to be less prone to breaking, which assists with the distribution of the product.

Most versions of the Digipack are covered in UV coatings

Covered in UV coatings that helps ensure that the design will not get bent or fade during transport or over time as it sits in the user’s collection. Many designers like the idea of using a Digi pack to market their media because the tri fold design offers plenty of space for artwork and other promotional materials. Standard jewel cases must have other materials inserted inside to get the same effect. When selecting a packaging option for CDs and DVDs, you want to consider how the product will be handled. You want to find the balance between creating an inexpensive option and providing the disc plenty of support as it travels to your customers.

Other Options for CD or DVD Packaging

There are wide varieties of packaging options considered standard for DVD and CD replication packaging. The 6 panel digi pak are similar to the digi pack, but offering a twofold design instead of one Single CD sleeves can be designed for easy mailing. Taller versions are available for DVDs, mimicking the look of a standard movie case, though the sleeve will be much thinner. Sleeves can also be produced from recycled materials for a more environmentally friendly packaging option.

While many sleeves are made from reinforced card stock, you can create versions that are much thinner, made from paper or a light plastic with a cellophane window that will show off the product inside. Those that are planning to focus their design work on the CD can also design a vinyl sleeve for added protection.

Other versions of these CD or DVD cases can be designed to hold multiple discs. Easy replication makes it easier for you to offer your clients a set that includes all of your material without having to pay for extra packaging or extra shipping. See Details

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